Businesses are learning how important local search is becoming on Google. One of the best ways to do that is to have a Google Verified business listing. To do this, it’s important to have a real commercial address to use for that listing, in order to verify your business listing. Verifying your listing increases your chances of your business showing up on Google Maps and search.
After adding your listing or claiming your existing business listing on Google, you’ll want to enter complete information for your business. This includes opening hours (if applicable), your physical address, phone number, and relevant category. Categories are particularly important to make sure your business comes up for the correct results.
Having a physical address is also vitally important to hyper-local search, which is especially useful for businesses that have customers coming to their place of business. Even then, the physical address gives you the ability to verify a listing, which increases your chances of showing up for the right people in a search. A virtual office at CapeSpace can accomplish this and more. It gives you a more professional image than a PO Box or a home address, it avoids the concern of customers and even complete strangers showing up at your home, and you don’t even have to drive anywhere to get your mail – it’s all handled electronically. Learn more here.
Once a listing is claimed, you also want to be sure to respond to reviews that already exist, and as they are made. Even a simple five-star rating should be met with a positive response from you to let them know that their feedback is appreciated.
Once you have done all these things, Google will determine your local ranking using three factors. These are relevance, distance, and prominence. Relevance can be helped by having as detailed information as possible within your listing. Distance is where the physical address comes in, because even if the searcher doesn’t have a defined location, Google will try to guess the searcher’s location and your business could still come up.
The third factor, Prominence, is described like this by Google:
“Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.”
Also, whatever you do, don’t listen to anyone who says you can request or pay for a better ranking on Google search. This is simply not true. You can, however, hire an online marketing professional to improve your online prominence and help you get your business listing found. An updated website, along with other prominence factors and a verified Google business listing, will help put you out in front of more customers for a fraction of the cost of traditional advertising.
Learn more about Dale and 118 Group here.