February 2020 – Jenny Spurling


Meet: Jenny Spurling

1. What is your current occupation?
Brand Stylist and Strategist at Simply Be Creative LLC

2. What do you love most about your job and why?
I absolutely love the being that comes from the branding process and watching women unfold in their gifts. Women come to me looking for help with a logo or a website but end up transforming their businesses through the brand exploration process. It’s by far the most humbling and absolute best part of my job.

3. What has changed in your industry in the past five years?
The power of niching and becoming a specialist in just one area to serve a specific group of people. Branding today should equally repel and attract at the same time.

4. How has CapeSpace improved your work life?
Working at CapeSpace has given me the gift of focus! Even though I’m working in the business lounge with other people, it allows me dedicated hours to focus on big picture ideas and tackle the inner workings of my business much faster than working from home (where laundry, a barking dog, and dirty dishes end up pulling me out of my zone of genius!)

5. What do you enjoy doing in your free time?
I’m one of the lucky few who gets to do what I love and get paid for it, but I also love walking the beach with my daughter and husband, taking trips to Charleston, SC to visit my family, and adventuring around the Cape with friends.

6. What is your favorite place on Cape Cod?
Ooh — just one? Definitely Millway Beach in Barnstable.

7. If you could invite any three people living or dead to a dinner party who would they be and why?
Hmm, as a type 4 on the Enneagram, I’m definitely overthinking this question…but I’d invite my maternal great-grandmother who died before I was born. She came to New York from Italy and was known to take over the dining room table with her homemade pasta and loaves of bread on a Sunday. I’d definitely invite my mom and daughter along so Grandma could see just how strong her genes for rosy and chubby cheeks were and to thank her for instilling a love of family in all of us. Not sure it’s polite to ask the guests to cook, but I imagine we’d be the best fed.

8. What is your superpower?
Seeing the possibility in all things and truly believing in Marie Forleo’s go-to: “everything is figureoutable.”

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